What is the purpose of adjusting white balance in video production?

Adjusting white balance in video production is essential for ensuring that colors appear natural and consistent under varying lighting conditions. Different types of light sources, such as incandescent bulbs, fluorescent lights, or daylight, have different color temperatures that can affect how colors are rendered in a video. If the white balance is not set correctly, white objects may appear tinted with color (blue, yellow, green, etc.), leading to unnatural-looking footage. By calibrating the white balance, a videographer can compensate for these color temperature variations, allowing for more accurate color reproduction, which is critical for maintaining the integrity of the image and ensuring it reflects reality as closely as possible. This is particularly important in production settings where various lighting sources may be in play, affecting the overall visual quality of the content.